What you can commit to paid ads each month. Most high-ticket businesses start between $3K and $10K.

Your revenue from one closed customer. Use your typical contract or first purchase, not lifetime value.

What you pay in ad spend to generate one qualified lead. $50 to $150 is typical for high-ticket.

The share of qualified leads your sales team turns into customers. Be honest, most land between 15% and 30%.

Based on results across 40+ high-ticket clients